Posted: 22 December 2019

Once again this year our Leeds storage facility has been been delighted and privileged to serve as the Mission HQ for Radio Aire’s ‘Mission Christmas’ appeal, in aid of the Cash For Kids Charity.

Our storage site was used as a hub for donations of toys and other presents to be sorted through and then distributed to the charity’s partners, who aim to make sure that every child in the area can wake up to a present on Christmas Day.

The campaign had been going well, but it received a massive boost on 18 December when a group of Leeds United’s star players showed up at The Store Room to help out with the appeal!

Leeds United players at The Store Room's Leeds storage site
Credit: Leeds Live


First team captain Liam Cooper was there, and he was joined by Luke Ayling, Barry Douglas, Stuart Dallas, Pablo Hernandez and Kiko Casilla. The players spent a great deal of time at the site helping to sort donations, drop off their own donations and also speak to the media to raise awareness of the appeal.

Speaking to the Leeds Live website, Liam Cooper said:

“It is sad and when this came up I jumped at the chance and we as a group we’ve come together, made a donation and we wanted to come and help out and see what goes on. The people here are amazing. It’s an amazing charity, what they do and I think if we can make one child smile on Christmas Day, everything is worth while. We’re delighted to be able to do that and we thank the Cash For Kids charity for allowing us to come and spread the awareness.”

Leeds United players at The Store Room's Leeds storage site
Credit: Leeds Live


Speaking to Lee Sobot of the Yorkshire Evening Post on the involvement of the Leeds United players, the Cash For Kids Charity Manager Lisa Sullivan said, “It’s been a dream of mine since I started with this charity six years ago to get Leeds United involved. It’s fantastic. We cherish every single supporter that we get, every gift and every single penny that comes in. But to have somebody there as high profile as Leeds United come down is a massive boost to this appeal and hopefully then even more people will know about Mission Christmas and we can just grow and grow this charity.”

Leeds United players at The Store Room's Leeds storage site
Credit: Yorkshire Evening Post


Such was the boost in donations over the last few days of the campaign that when the dust settled, #MissionChristmas well and truly became #MissionAccomplished with the Charity reporting that they will be providing gifts to a whopping 26,143 children this year!

Cash For Kids took to Twitter to announce the news:


The players caused quite a stir when they showed up at The Store Room last Wednesday, and here is a short video of their visit from the Leeds Live website:


From The Store Room’s point of view, we are simply glad to have had the opportunity again to be involved in supporting such a worthy cause. Our Leeds team of Richard, Rachel and Andy have done a great job hosting the charity activities over the last 6 weeks and they were delighted that the campaign became such a success. Cash For Kids highlighted our Leeds team’s involvement on Twitter:


From all of us at The Store Room, thank you to ALL the volunteers, charity staff and people from organisations who work with the children who the appeal will benefit. You are an absolute inspiration and it’s great to see your hard work pay off. We look forward to continuing to work alongside you again in future!